Electro: Undeniably Mainstream

Finally, finally, after many years of waiting for it to happen, electro is no longer a sidenote in pop music. (Specifically, pop music in America.) Everywhere else in the world, first and foremost in Europe, "techno" has long been a mainstream culture. Sure there are deviants in the rave culture and so on, but people took in seriously. This is not a trend that you could see in America, even just a couple years ago. "What is this repetitive bullsh*t?" or "ntz ntz ntz" were (and still are) common responses to techno in the US. But all of you can go suck on your thumbs; Electro is here to stay. With groups like 3Oh!3, LMFAO, Far East Movement, along with the recent trend of electro-base productions in the r&b arena, has come the electronification (yes, I know its not a real word) of even the most pop of pop. I present to you my case:

Rihanna - the most recent princess of pop has recently released several songs in this vein of genre. She teamed up with electro-super-producer, David Guetta, to release some tastefully addictive songs that make you want to swing your hair while you sweat out the stress from your daily grind. Three songs in particular catch my attention:

Only Girl in the World

Who's that Chick - amazing lyrical video

S&M

- as a small comment, I still just am unable to see why people think she is so hot. I mean, sure, she has a bangin' body, but so do a lot of people....? Please enlighten me on this one.

Even J.lo, who I guess is trying to make a comeback to relevance?, takes a shot at the electronica scene in her recent single, On the Floor, which features Pitbull for a Latin double combo. Honestly, its a good beat, and a great attempt, but somehow to me it sounds like an uninteresting version of Stereo love...

Then we have Britney Spears, the queen of pop (I understand Madonna is supposed to be the queen, but its been a while since she's released stuff that's been immensely popular) who takes her stab at this whole electro scene. Those of you who keep up with my blog will notice that I'm using the same song as the last post, but suck it. I'm making a point, damn it. Not only does she attempt this genre, but she takes it a step further by taking a production with some dubstep tones in it. Well, let's say, her producers took half a step, since the wobwobwob in the song, does feel a little half hearted... But regardless, a huge step in dubstep becoming more than just an underground movement for potheads and people who just love love love subwoofers. Hell, but who am I kidding: I would 100% rage to this song.

Hold It Against Me